HappyAtSchool® rating offers college students a voice

How did the idea to create the HappyAtSchool® ranking come about?

There is no ranking that is truly transparent and places students at the center of school projects. What interests us is what students think, their way of life, their experiences during schooling, their opinions about their diplomas and about the future. We also look at how they rate and value the pedagogy offered at their school. For us, that was what was missing from the world of rankings. In addition, more and more young people and parents are analyzing assessments and trying to put themselves in the position of who will live the experience before choosing a school. They no longer rely solely on expert opinion.

What criteria do you take into account for your ranking?

Every year, students are required to answer a quiz. Your answers give rise to satisfaction percentages. From this data, we calculate an average per question, which allows us to give a grade to each school. Please note that establishments provide us with the school email addresses of their students. We send a lot of emails so you can answer the questionnaire. It is also possible for schools that so wish to send the questionnaire. However, there will be some constraints that will allow us to verify the seriousness of the students’ answers.

Have you noticed an evolution in the number of respondents?

we noticed that mobilizing students is a problem. They are in high demand, emails can end up in spam, etc. We must be innovative in the way we send our survey, namely through flash codes or even on social networks. Also for the school, this represents a real challenge. But, we realize that the more students are satisfied with their school, the greater the mobilization.

Is mobilization more important in the Grandes Écoles than in the universities?

We are addressing the Grandes Écoles, the universities and, for the first time, the CFAs. For these, these are smaller structures and, therefore, more easily mobilized. Your closeness to your students is stronger. For universities, the problem lies in the relationship between students and administration. We have, with a few exceptions, an administrative structure that is very difficult to activate. Students are usually not followed up professionally in this regard. But the five universities that work with us get good grades.

Do you think that student experience can become a criterion for choosing a course?

It is one criterion among others, but it is fundamental, because We live in a world where we have opinions about everything. We tend to research online before choosing. That’s how students do it. The HappyAtSchool® ranking must respond to this information mode. So, expert opinion is interesting and important even if it is not always credible. It needs to be confirmed by the experiences lived by the students.

What is the economic model of your ranking?

The HappyAtSchool® tag is free (Freemium). The Premium formula allows schools to access detailed analysis of their survey results (while maintaining the anonymity of respondents). Schools thus have the opportunity to compare themselves to assess their performance. Artificial intelligence features are also provided to analyze in detail the answers to open questions left by students. ChooseMyCompany consultants then offer support solutions that allow you to identify and share the main issues of your research and then define action plans through workshops conducted in terms of collective intelligence. Finally, schools also have access to very innovative digital communication tools, allowing them to share their research scores, KPIs and verbatim across a large digital, media and social media ecosystem (LinkedIn, Twitter, Instagram, TikTok).

What are your development prospects?

This year, for the first time, we produced a classification of specialized schools by theme. We currently have about ten planned. Furthermore, we have the permanent ambition to ensure that the analysis model is always at the forefront of educational and social issues. With students, we are at the heart of current issues of impact, CSR, attitude towards women, diversity, etc. All these matters are at the heart of our actions. We constantly question ourselves. We also want to be able to convince universities. It saddens us a lot not to be able to reach the universities and this immense number of students. We also want to develop our relationships with CFAs, which are extremely important structures in higher education.

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