25 European style establishments create the “European Trend Alliance”

The new European Fashion Alliance is the first truly transnational alliance of European fashion councils and institutions, founded by 25 European fashion organizations with the aim of expanding a thriving, sustainable and inclusive European fashion ecosystem.

During a two-day summit in Frankfurt at the end of March 2022, Fashion Council Germany brought together the most important European fashion organizations to form a coalition for change, with the support of Messe Frankfurt and its global Texpertise Network.

Inspired by the words of Ursula von der Leyen, President of the European Commission, and Mariya Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth, calling for the consolidation of the fashion industry at European level, the Alliance aspires to be one and strong voice promoting and accelerating the transition of European fashion towards a more sustainable, innovative and inclusive creative future. Through the Frankfurt Agreement, European fashion organizations decided to join this new industry coalition with the intention of collectively developing an active and reactive strategy that responds to the need for change in the industry in the coming months.

The Alliance is created to strengthen and embody a new network of councils and institutions with the aim of developing a common understanding of practical objectives, to determine how the fashion industry and its multiple stakeholders, supporting organizations and indirectly SMEs, large companies and professionals can collectively help transform the industry and better protect the planet and all its inhabitants.

Through this Alliance, European fashion organizations – which represent an important and unique part of the fashion industry – collectively aim to strengthen European fashion at a sustainable, inclusive, innovative and promotional level and to accelerate the realization of these goals in the form of realistic and strategic recommendations.

With this unique network of European fashion councils, promotion institutions, incubators and clusters, the new Alliance aims not only to share, train and study market knowledge, contacts and best practices, but also to appeal with a single voice at European level in favor of of a prosperous future with the various economic, political and social actors.

EFA members invite other like-minded organizations to support their mission and ambition to create a better future by joining the alliance. The first summit, which took place in March 2022, was supported by Messe Frankfurt, the world’s leading organizer of textile fairs and fairs. The next European Fashion Alliance summit will take place during the Gran Canaria Swim Week by Moda Cálida from 18 to 21 October 2022.

Members of the European Fashion Alliance:
Asociación Creadores De Moda de España (Spain)/ Austrian Fashion Association (Austria)/ Baltic Fashion Federation (Latvia)/Bulgarian Fashion Association (Bulgaria)/
Camera Nazionale Della Moda Italiana (Italy)/Copenhagen Fashion Week (Denmark) /
Council for Irish Fashion Designers (Ireland)/ Estonian Academy of Arts (Estonia)/ Fashion Council Germany (Germany)/ Fashion Haute Couture Federation (France)/ French Federation of Women’s Ready-to-Wear (France)/ Flanders DC (Belgium) / Icelandic Fashion Council (Iceland)/ Global Fashion Agenda/Gran Canaria Moda Cálida (Spain)/ MODA-FAD (Spain)/ Modesuisse (Switzerland) / Modalisboa (Portugal)/ Norwegian Fashion Hub (Norway)/ Slovak Fashion Council, (Slovakia) ) )/ Swedish Fashion Council (Sweden)/ Finnish Textile and Fashion (Finland)/ Taskforce Fashion (Netherlands)/ The Prince’s Foundation (United Kingdom)/ Wallonie Bruxelles Design Mode (Belgium)

Source: European Fashion Alliance press release – 21/06/22

Photo: ©EFA/Frank Baumhammel

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